Kids at risk of anaphylaxis can feel more confident about using an EpiPen after viewing this 30 second commercial by Pfizer of Canada.

When kids are trained to use their EpiPen injector in case of an emergency, it’s not uncommon for them to feel anxiety about the whole thing.  Will they really remember what to do if such an emergency arises or will their anxiety cause them to freeze up?

There’s something powerful about seeing something that makes it seem more real… almost like you’ve already done it before.  In this commercial, a child demonstrates how to use an EpiPen in a simple, non-scary way empowering kids and adults of all ages to feel confident about using an EpiPen in an anaphylactic emergency.

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